About
About Paragon Research
Definition of Paragon: (Noun)
A perfect diamond of 100 carats or more; A person or thing viewed as a model of excellence; An unusually large, round pearl; A person or thing regarded as a perfect example of a particular quality.
We are a boutique research agency that is passionate about research! Working across various industries, product and service categories over many decades, we are different as we espouse global research agency thinking in a boutique agency culture.
Our very experienced team has strong academic rigour coupled with pragmatic commercial acumen to guarantee exceptional results for our clients. Our CEO is actively involved, and hands-on, in all projects and guarantees not to delegate your work to juniors (whether it be for a small or large project). This will ultimately save you time, energy, effort and money as you are assured of high-level pragmatic advice quickly, on time, and every time. We work in partnership with our clients, maximising every opportunity, and working seamlessly with you to deliver pearls of wisdom to help your business.
You can expect a friendly, proactive and down to earth consulting approach that does not involve all the technical research theory and jargon, unless you enjoy talking in our terminology!
We are pleased to offer the breadth of skills of a large agency without the overheads. In turn, we offer clients very cost-effective rates. Because we are not weighed down by red tape, who you meet initially, is whom you will work with from start to finish, to scope, create, plan, collate data, analyse and report the findings. The other benefit being we can act (and react) to your needs almost instantaneously.
Our relationships are highly valued and we respect the brands we collaborate with. Our clients know that our team live and breathe what we do, with enthusiasm, attention to detail and ingenuity, we deliver cost-effective, fast gems of insights about consumer behaviour that help our clients achieve their business goals..

Why Paragon Research?
You deal directly with very experienced Seniors that design, manage, consult and deliver on all important aspects:
- Expert survey design that measures the right issues that will make a difference to your business
- Experienced advice on what is usually said in research as opposed to how consumers really behave in the ‘real world’
- Identification of the gems, diamonds and strategic issues that are often beyond what is said
- An in-house team of experts that deliver all aspects of research to give top quality cost-effective solutions with access 24/7 to your data
- Interpretation of results with communication, marketing, psychology, consumer behavioural models, branding and more in mind…

Services
New & Existing Product/Service Research
Advice on concepts, appeal, pricing, demand, targeting, messaging, communication, distribution channels and more
Stakeholder Consultation
How best to engage and connect with the most appropriate key influencers and stakeholders to understand perceptions and how they are formed to maximise affiliations with products, services, brands and staff
Web Auditing and Evaluation
Establish usability, functionality, design, content, navigation and more to improve visitor experiences
Customer
Satisfaction, commitment, advocacy, loyalty, promotion and NPS
Brand
Pre and post design, research and development of branding strategies, evaluation and tracking of your brand (and potentially against key competitors)
Purchasing Triggers
Triggers to purchase, decision-making models, rating on each key driver against competitors
Pre and Post Advertising Testing
Explore concepts, messaging, mediums, etc that will strongly resonate to maximise ROI. Post ad testing to evaluate whether they meet expectations
Expert Longitudinal Panels
Expert facilitation of a defined stakeholder panel on a regular basis to explore and evaluate tactical and strategic plans in a structured forum
Industry Benchmarking
Determine how target markets perceive and rate your organisation against competitors
Mystery Shopping
Expert opinion service and/or product evaluation of your organisation to gain valuable insight into the customer’s experience
General Consulting
A range of in-house consulting in partnership with clients covering areas from marketing to business to HR and more
Methodologies
Offering traditional and innovative techniques tailor-made and designed to find gems through data:
- Focus groups
- In-depth qualitative interviews
- Vox Pops
- Surveys (smart phones and POS)
- Real-time social media monitoring
- Expert opinion analysis
- Desktop research
- CATI (Computer Aided Telephone Interviewing)
- Mystery shopping
- DashedUp! – a “state of the art” data intelligence solution
- In-house consulting

Our work
- Air Services Australia
- AMP Bank/AMP
- Austrade
- Australian Central Credit Union (now People’s Choice)
- Australian Federal Police
- Australian Hotels Association
- AustralianSuper
- Australian Executor Trustees
- Australian Taxation Office
- Australians Donate
- Balfours
- Bendigo Bank
- Adelaide Bank
- Bendigo Wealth
- BOC Limited
- Boral Energy
- BP Australia
- Business SA
- Cancer Council SA
- Civil Aviation Safety Authority
- Centrelink
- Citigroup/Citibank
- City of Charles Sturt
- City of Marion
- City of Newcastle
- City of Tea Tree Gully
- City of Salisbury
- Coles Myer Limited
- Commonwealth Bank
- CBUS Super
- CPA Australia
- Crown Casino
- CRS Australia
- Defence Force – including Public Affairs, Recruitment, Geo-spatial Imagery areas
- Delfin
- LendLease
- Department of Finance
- Department of Human Services
- Department of Industry & Trade
- Department of Justice
- Department of Premier and Cabinet
- Department of Trade & Economic Development
- Diners Club
- Drug & Alcohol Services SA
- Education Services SA
- eo Financial
- ETSA Utilities
- ExxonMobil
- Ferguson Fisheries
- Gambling Research Panel
- Great Southern Railway
- Health Partners
- HESTA Superannuation
- Homestart Finance
- HOSTPLUS Superannuation
- Immanuel College
- Industry Fund Services/Industry Fund Network
- Innovate SA
- IP Australia
- KWP!
- Lafarge Plaster
- Land & Water Australia
- Land Management Corporation
- Leo Burnett
- Library Board of Victoria
- Lifeplan Funds Management
- Manningham City Council
- LUCRF Superannuation
- Masonic Homes
- Mission Australia
- Mitsubishi Motors
- MTAA Superannuation
- MyState Financial
- National Centre for Vocation & Educational Research
- Nestle
- NSW Police
- Office for Recreation & Sport
- Optus/Singtel Optus
- Perpetual Investments
- Principals Australia
- Public Trustee
- RAA/RAA Insurance
- Retireinvest
- Robern Menz
- Rural Solutions
- Russell Investments
- SA Water
- Savings & Loans
- Seeley International
- Shannon’s Group
- SkyCity Adelaide
- SA Centre for Manufacturing
- Solar Shop Australia
- Spirit of Tasmania
- State Theatre Company
- SUNCORP Metway
- Stethescope Research
- Superpartners
- Sydney Harbour Foreshore Authority
- Sydney Water
- The Arts Centre VIC
- TMP Worldwide
- Toll Transitions
- Tourism NSW
- Tourism SA
- Tradelink
- Transgrid
- Victoria Police
- Workcover SA
- Workcover NSW
- Workers Compensation Commission NSW
- Yarra Valley Water
- Young & Rubicam